In the early California wine industry, Grenache's high yields and
alcohol level made it an ideal blending component for jug wine
production. Early plantings centered in the hot central San Joaquin
Valley where it was used to produce sweet, pale colored "white Grenache"
wines similar in quality and substance to White Zinfandel
. The late 20th century saw a revival of interest in the variety spearheaded by the Rhone Rangers
movement. These producers imported new cuttings
from the Rhone valley for planting in the cooler Central Coast
region for use in the production of premium varietal Grenache and Rhone
style blends. Some historic old vine plantings of Grenache in Mendocino County
has also garnered interest in recent years.
In the early 20th century, Grenache was one of the first Vitis vinifera
grapes to be successfully vinified in during the early development of the Washington wine
industry with a 1966 Yakima Valley rosé
earning mention in wine historian Leon Adams
treatise The Wines of America
Despite its long history, Grenache has been a minor grape variety in
Washington but has seen an increase in plantings in recent years due to
the Rhone Ranger movement in the state. Older plantings in the Horse Heaven Hills
and Columbia Gorge American Viticultural Areas
(AVAs) has also begun attracted interest.